You have an array of marketing tools in this modern day; however, yard sings still stand as the most efficient and lead generating means of advertising. You know that it is crucial to have a marketing campaign if you have something to sell or propagate. A greater part of business owners prefer advertising irrespective of the size of their business. When comparison is made between the money spent on advertising and the return on investment (ROI) just after the marketing effort, you find a positive and healthy outcome.